Alisa is Thailand’s first generative AI chatbot, powered by a large language model called Generative Pre-Trained Transformer (GPT). This allows Alisa to understand and respond to conversations appropriately in a human-like manner. Its highlight includes a capability to respond with natural Thai language expressions, coupled with an easy-step image creation, which also enables users to further customize the aesthetic outcome picture to some levels until it meets users’ preferences. In terms of its feature, Alisa offers a variety of features resembling having multiple AIs within itself, including up-to-date Thai language information, file data inquiries, and supporting for both image and video content through new capabilities of vision and hearing recognition. Moreover, Alisa can create AI teams of over ten roles to collaborate with users or can assist users doing their works in various tasks such as product advertisement, planning, book writing, language translation, consultancy, contract drafting, n idea generation, advertisement image and storyboard creation, product design, architecture design, interior and exterior decoration design, coding, and much more—all done within just one minute. Hereby, Alisa is simply not just a chatbot for casual entertainment but also a tool to enhance work efficiency, providing faster and higher-quality task completion